Influencer rates guide 2026
How much does an influencer cost in 2026?
An influencer's price depends first on the size of their audience, then on the format, the usage rights and the timing. Here are our typical prices, size by size, read live from our price grid, what makes them move, and how to set your budget.
The price of a video, size by size
The typical price of a short video at Juno, excluding VAT and all-inclusive: selecting the creator, their contract, their payment and the follow-up of your campaign.
| Size | Typical price | |
|---|---|---|
| UGCVideo delivered, posted by you | Videos for your accounts and your ads | about€300 |
| UGC postedDelivered and posted by the creator | A video for your accounts, also posted by the creator | about€350 |
| Micro10K–50K followers | A close-knit community, to test, to sell or to target a city | about€500 |
| Mid-size50K–200K followers | The balance between reach and closeness | about€1,300 |
| Macro200K–1M followers | The reach of a launch | about€2,700 |
| Mega1M+ followers | Awareness at scale | about€7,200 |
Typical price: half the creators of that size charge less. Each creator sets their own rate; the campaign builder gives you the exact price, creator by creator, before any account is created.
Usage rights and options
Every price includes 12 months of use of the content on your accounts. Anything else is added to the price of the creator concerned, only if you choose it.
| Option | Price |
|---|---|
| Organic use on your accounts | 12 months included |
| Paid ads | +25% per 30-day period, up to +100% |
| Unlimited use | +100% |
| Exclusivity | +8% per month |
| Link in bio | €150 per creator |
| One more platform | €0 per creator |
Included in every price
- Selecting the creators and getting their agreement
- The contract with each creator
- Secure payment of the creators
- Follow-up by your Juno contact, from brief to wrap-up
- 12 months of use of the content on your accounts
What moves a price
The audience sets the order of magnitude. Six things then move a creator's price, at equal size.
The format
Story, Reel, TikTok, YouTube video: the more filming and editing a format takes, the more it costs. Our reference prices are those of a short video.
The platforms
The same video posted on one more platform, for example on TikTok as well as Instagram, is added to each creator's price.
Usage rights
Running the video as a paid ad, or keeping it with no time limit, costs more than the organic use included.
Exclusivity
Asking a creator not to work with brands that compete with yours for a while is paid by the month.
Timing
A shoot at very short notice narrows the choice: fewer creators are free. A campaign prepared ahead lets you pick the best profiles.
The niche
At equal size, a rare or highly qualified audience, in finance, tech or luxury, often costs more than a broad, general one.
Your budget, by goal
Set a maximum budget: Juno builds the campaign within it, and nothing goes over it without your agreement. Depending on what you are after, it is not split the same way.
Getting known
- Who to choose
- Macro and Mega creators for reach, or many Micro creators for repetition.
- Our advice
- Plan paid ads on the best videos: the option is chosen as early as the quote.
Content for your accounts
- Who to choose
- UGC creators: their audience does not matter, only the video does.
- Our advice
- Order several angles, from several creators, then keep the ones that work. For your ads, add the paid ads rights.
Selling a product
- Who to choose
- Micro and Mid-size creators from your niche, rather than a large general audience.
- Our advice
- Add the link in bio, and give the creator time to try the product before filming.
Paying a creator directly, or going through Juno
A creator's price is only part of what a campaign costs. The rest is the time spent organising everything.
Directly
- You look for the creators and check their audience.
- You negotiate every price and every usage right.
- You draft a contract for each creator.
- You pay each one and get one invoice per creator.
- You chase, review and check the ad disclosures.
- You gather the results yourself.
With Juno
- Juno selects hand-vetted creators, within your budget.
- Each creator's price is all-inclusive, shown before any commitment.
- Juno signs the contract with each creator and pays them.
- Nothing is published without your approval.
- One single invoice for the whole campaign.
- Your results gathered in your account.
The market in one figure
€587 million
That is the net investment in influencer marketing in France in 2025, up 13.1% in a year.
Source: study by ARPP, the French advertising self-regulatory body, and France Pub, published in April 2026. Read: CB News · La Réclame
Frequently asked questions
How much does a micro-influencer cost?
At Juno, a short video by a Micro creator (10K–50K followers) costs about €500 excluding VAT, all-inclusive: their selection, their contract, their payment and the campaign follow-up. Each creator sets their own rate; the campaign builder gives you the exact price, creator by creator, before any account is created.
How is an influencer's price set?
First by the size of their audience, then by the format requested, the number of platforms, the usage rights, exclusivity, timing and their niche. Two creators of the same size therefore do not have the same price: each one sets their own.
Are usage rights included in the price?
Yes for organic use: 12 months on your accounts, included. Paid ads add +25% per 30-day period, up to +100%, and unlimited use +100%, always on the price of the creator concerned.
What budget should I plan for a first campaign?
Start from the budget you are ready to commit, not from a number of creators. Enter it in the campaign builder: Juno builds a team within that budget and shows you what it allows, size by size. To begin, a few Micro or Mid-size creators from your niche let you test before going further.
Why go through Juno rather than contact a creator directly?
To deal with a single counterpart. Juno selects the creators, signs a contract with each one, pays them, follows the campaign through to the wrap-up and sends you one single invoice. Each creator's price is all-inclusive and shown before any commitment.
Do prices exclude VAT, and in which currency are they?
All prices in this guide exclude VAT. They are shown in your country's currency when Juno offers it, for example in dirhams in the United Arab Emirates, and you can change the currency at the top of the page.
The exact price of your campaign, before any commitment
Describe your campaign and your maximum budget: Juno builds a team of creators within that budget and shows you the all-inclusive price, without creating an account.