Campaign type · Gifting
You give, creators tell the story.
A product, a meal, an experience or a service sent to creators who said yes, in exchange for content. With a credit plan, or credits one by one, nothing to negotiate.
A skincare range launch in Bordeaux
- Goal
- Get the range tried and collect reviews
- Where
- Bordeaux and the whole of France
- Creators
- 20 beauty creators, 10K to 50K followers
- Content
- One Reel or three stories each
- On top
- A box of the range sent to each of them
Example campaign. The exact price shows on the campaign builder's results screen.
What you offer
Four things to offer.
You describe what you offer and what you expect in return. Each creator gets a clear proposal and decides alone whether to accept.
- A product
- A meal
- An experience
- A service
Credits
With or without a plan.
- 01With a plan: credits every month, to post missions or offer your gift to a specific creator. A credit is only used if the creator posts; otherwise it is returned to you. Unused credits roll over for one month, and the plans are just below.
- 02Mission: you publish, creators apply, and you only pay for the ones you choose, based on their audience.
- 03Direct proposal: offering your mission to one specific creator reserves twice their credits when sent; they are returned to you if the creator doesn't post.
- 04Without a plan: you buy credits one by one, more expensive than with a plan, and use them the same way.
Credits are never used for paid campaigns.
Plans
Choose your pace.
- Crush€290per month, excl. VAT8 credits per month
- Trending€590per month, excl. VAT20 credits per month
- Buzz€1,290per month, excl. VAT50 credits per month
- Phenomenon€2,990per month, excl. VAT150 credits per month
What a creator costs
| Audience | When they apply | Direct proposal |
|---|---|---|
| UGC · videos delivered, not posted | 1 credit | 2 credits |
| Micro · 10K to 50K followers | 2 credits | 4 credits |
| Mid-size · 50K to 200K followers | 4 credits | 8 credits |
| Macro · 200K to 1M followers | 10 credits | 20 credits |
| Mega · over 1M followers | 20 credits | 40 credits |
Without a plan, or on top of your credits: €49 excl. VAT per credit.
How it works
From proposal to content, in four steps.
01
Describe the offer
What you send or host, for whom, and the content expected in return. The campaign builder guides the choice of creators.
02
Send the proposals
Targeted creators receive your mission and apply; you choose the ones you like. Only a chosen creator reserves credits, and they are only used if the creator posts.
03
Ship or host
Address, time slot or booking are settled in the conversation: nothing gets lost between agreement and receipt.
04
Receive the content
Posts come back into your space with their statistics, ready to be reshared when the rights allow it.
Pricing
How the price is calculated
The price depends on the size and number of creators, the content requested and the options. You set a budget cap: the campaign builder shows the exact amount at the end, alongside how far it sits from that cap, with no account.
On Gifting, creators are paid in product or experience. Each creator you choose reserves credits, returned if they do not post: your plan's credits, or credits bought one by one.
Frequently asked questions
Your questions about Gifting
Answers to what we are asked before a first campaign.
Ready to send your first proposal?
Describe what you offer: the campaign builder prices the campaign before any account is created.